A bold tech start-up looking to affect real change in the reduction of global emissions needed to cross the chasm of an unshakable industry. Design thinking and creative leadership launched a new look and feel across digital platforms with a focus on website traffic, social media and tradeshow promotions — causing a stir in the target audience and generating interest from major players in the field.

Brand creative direction, copywriting, video and animation storyboarding, website design, digital advertising, social media strategy, event art direction.

Parented by Digi, an international IoT tech company, SmartSense is a deployment of remote monitoring systems designed for food safety, facilities and pharmacy compliance, as well as supply chain visibility. A new website was the key to organizing a vast system of complex information by industry — thereby focusing on the customer first, then the product to serve their need.

Art direction, brand development, content strategy, project management.

Literally built from scratch, every brand element of Daily Kneads Vegetable Bread communicates the uniqueness of the product. Developing the brand, promotional and sales strategies in tandem resulted in a bold look with a confident voice for this innovative veggie bread.

Brand strategy + direction, art direction, photo shoot direction + styling, product + lifestyle photography, copywriting, website + digital design, motion graphics, social media direction.

The development of a stand-alone product line to replace disposable plastic baggies required a unique marketing strategy. After a complete re-brand, a packaging upgrade and a new photography direction, (re)zip reusable storage bags pioneered the sustainable storage category with a simple message.

Brand art direction, copywriting, packaging design, photo shoot direction + photography, website design, motion graphics, ISM design, social media direction.

The leading household cleaning product line in Asia Pacific, Orange House, was poised to enter the North American market. Carrying forward only the logo, the product was re-designed to align with the new market; and the messaging platform differentiated the brand as the most effective, most natural cleaning solution on the market.

Packaging design, ISM + promotional design, digital + social media planning.

With remote learning on the rise, higher education institutions realized an urgent need for online tools that do more than just transpose a textbook. The awareness campaign for CogBooks adaptive courseware centered on their intuitive technology, on-level student instruction, educational equity and affordable cost — told through a voice from students to instructors.

Campaign concept ideation & execution, brand development, art direction, typographic & layout design, social media & email campaign graphics, paid digital advertising.

The Ecolab Food & Beverage team needed tools to help their clients see the value of protecting the food that their customers enjoy from the time is enters their establishment until it’s on a plate. And also the plate. And the hands that touch the food and the plate.

Concept development, environmental design, print production, UX / UI design.

As the parent company for (re)zip Reusable Storage, BlueAvocado wanted to maintain its own identity as a socially-responsible B-Corp with a clear mission and sophisticated look and feel.

Art direction, wireframing, asset sourcing, design and execution.

With its existing line of premium flavors and extravagant desserts, there was an opportunity to present the client’s brand in a new light. With a more selective demographic and the elevation of the retail brand, the artisan aesthetic set a new tone for the self-indulgent, nostalgic experience.

Concept direction + development, graphic design, promotional + ISM design.

Hermes Platinum Award: Advertising / Point of Purchase

The all-natural botanical wellness trend in beauty is not slowing down… enter the puppers. With an opportunity to develop products in a very specific white space, BEAST was dreamed up as a line of organic, non-toxic fur grooming products designed to be one more love language between creatures and their humans.

Product development, brand strategy, copywriting, art direction, marketing plan, hours of looking at pictures of puppies.

What started with a circle and a specific shade of teal… turned into a sophisticated brand with a point of view, a clear voice and a relevant look and feel. The challenge of re-branding the company while part of the team was made easier by working with them, instead of simply for them.

Brand strategy, art direction, photo shoot direction + photography, presentation + layout, website + UX / UI design.

With a unique formula developed in partnership with the head trainer of the Chicago Blackhawks, COCO5 wanted to break out of the label-dominated sports niche. The new look and feel was developed to establish the brand in the lifestyle beverage category, while ad campaigns still nodded to its NHL roots.

Logo design, packaging strategy + design, advertising campaign.

In the wake of the decision to build a new multipurpose stadium in downtown Minneapolis, Mortenson Construction (in conjunction with the Minnesota Vikings franchise) decided to launch a PR campaign aimed at inspiring community spirit and support. As an added vote of confidence, a recruiting brochure aimed at recent college grads was part of the campaign.

PR strategy + writing, illustration + design, lots of math.

After a substantial change to the direction of their brand, Land O’Lakes Foodservice needed to apply the new look and feel to re-introduce itself to one of its key markets. With extreme simplicity in mind, the message conveyed the utility of the products, along with the appetite appeal to kids.

Graphic design, copywriting, print production, trade show materials.

MiAroma was created to cater to the needs of smaller format and urban homes, where space is at a premium and interiors are slightly more contemporary. A thoughtful optimization of the packaging made the product “pop” off the shelf with clean imagery, playful graphics and a bright voice to lend personality.

Packaging design, campaign direction, copywriting.